Seated behind an executive-style wooden desk with a nameplate on the desk that reads ‘VP of Party’, viewers are introduced to the new celebrity spokesperson amid casino action. In various videos, David is sporting Harrah’s Cherokee’s signature colour purple while dressed in a sleek suit and matching fedora. The campaign positions David as the ‘Vice President of Party’ – a comical, fictional casino employee whose role is to encourage delightful experiences and bring out the party in casino guests and visitors. The full-service marketing agency, based in San Diego, CA, conceived and fully executed the campaign with the goal of showcasing the excitement and upbeat experiences the resort has to offer. In partnership with client Harrah's Cherokee Casinos, located in Cherokee and Murphy, NC, 62ABOVE is now launching its new advertising campaign, VP of Party, featuring comedian David Koechner as celebrity spokesperson.
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